Branding for Voltaic
Voltaic is a dynamic and rapidly growing clean energy startup. They specialize in developing innovative and accessible home battery storage solutions that empower individuals to take control of their energy consumption and contribute to a more sustainable future.
The Brief
Voltaic, a clean energy startup focused on home battery storage, seeks a brand identity that embodies sustainability, empowerment, and innovation. Targeting eco-conscious homeowners aged 35-55 and younger generations (22-34), the brand aims to lead the industry while promoting environmental responsibility and empowering energy control. Visual elements should express sustainability and innovation, using imagery of solar panels, wind turbines, and natural elements, alongside designs suggesting independence and a home-environment connection. Incorporating hints of cutting-edge technology can enhance the brand's identity.
Tools used
Adobe Illustrator for graphic illustrations and concepts, Adobe After Effects for motion graphics and animation, Adobe Photoshop for real-world branding mockups
Note
Each of the below images within the gallery are expandable with a click. Below the gallery, you’ll find further details on the creative process behind the logo.
The Logo
Voltaic’s logo effectively brings both energy and attention to the important topic of environmental sustainability and the dynamic exchange of electric grid energy between fellow homeowners who share a connected grid. The vibrant, energetic, and approachable yellow color is thoughtfully framed by a secure set of slate gray brackets, which symbolically represent the essential concept of energy transfer from the home, as illustrated by the prominent yellow shape. The central shape draws its inspiration from natural elements such as leaves, lightning bolts, and the graceful motion of a wind turbine. Additionally, the rounded corners of the design cleverly depict the ongoing motion of giving and receiving, reinforcing the logo’s message of community and collaboration.