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Anthony Perrault
01 / The spot · 2025

Cover Genius.

Weather Protection, a motion-led launch.

Cover Genius gave me a brief: introduce Weather Protection, a travel product that pays out on its own when rain disrupts a trip. I led with motion. A short film follows one traveler from a sunny plan to a rainy day to an instant payout, built in the brand’s collage style.

Motion / product marketingembedded travel insurance0:28 · After Effects
Finished spot · After EffectsAudio on · click to play
02The brief

What the brief gave me

Weather Protection is parametric insurance. The brief laid out how it works, and that became the spine of the story.

2 hrsof rain in a day
Above this, Weather Protection pays out. The trigger is the whole product.
Instantparametric claim
Live weather data fires the claim automatically. No forms, no call, no waiting.
Dynamicpricing
The price is set by booking lead time and the destination forecast.

The product proposition, from the Cover Genius brief. The audience was the company’s B2B partners: the travel agencies and airlines that embed insurance in their booking flows.

03The story

Four beats, sketch to screen

The spot runs one arc in four beats. I storyboarded each, then built it in After Effects. Every frame dissolves from my sketch to the finished render.

01

Planning a trip

Finished frame of scene one: a yellow collage with sunglasses, a palm tree, a 76° forecast, and an Add Protection prompt on a suitcase.

Sunshine and a 76° forecast, with an embedded prompt to protect the booking.

02

But the weather changes?

Finished frame of scene two: a cyan collage with an umbrella, a rain cloud, a 46° forecast, and a Weather Protection Get Started card.

The forecast drops to 46° and Weather Protection is already on screen.

03

Rain triggers instant pay

Finished frame of scene three: a teal collage with an alarm clock, a money bag, and a Weather Protection Activated, Claim Approved, Get Paid card.

The claim approves itself and the money moves, with no forms to fill.

04

A happy customer

Finished frame of scene four: a black-and-white traveler smiling at her phone on a rainy street, status cards connected to the phone by a yellow focus mark.

She is caught in the rain and still smiling, because the payout already hit her phone.

04The craft

Cutting the subject loose

Cover Genius builds its look from collage and black-and-white photography. I prepped the subject by hand, prompted one motion study from a still, then built the finished beat in After Effects.

The traveler composited over the black-and-white street: cut out in color, desaturated to match the brand, then set back over the scene on her own layer.
Cut out, desaturated, recomposited · looping
Still to motion · Google Veo, muted loop
After Effects payoff · the finished spot, last 8 seconds, muted loop

I cut the traveler out of her background in Photoshop, in color and again in black and white, to hold her on her own layer over the scene. Then I prompted one motion study from the still with Google Veo, to see the camera move. The finished beat is mine in After Effects: the chevron sweeps behind her, the status cards connect to her phone, the logo resolves, and she walks on.

05The campaign

One story, every placement

The motion concept is a kit, not a one-off. I cut it into the standard ad formats so a partner can run the same story wherever it lives.

Leaderboard banner: the Weather Protection collage compressed into a wide horizontal ad with an Instant Pay headline and a Learn More button.

Leaderboard

728 × 90

The wide strip across the top of a partner's page.

Medium rectangle ad: the Rain Triggers Instant Pay message in the brand collage style, sized for an in-content slot.

Medium rectangle

300 × 250

The in-content unit that sits beside a booking flow.

1:1 social ad: the Weather Protection collage cropped square for a social feed, with a Learn More call to action.

1:1 social

1080 × 1080

The square cut for social feeds.

Half-page vertical ad: the campaign stacked into a tall sidebar unit with the headline and a Learn More button.

Half-page vertical

300 × 600

The tall placement for a sidebar.

06The pitch

How I presented it

I walked the panel through a short deck: the partner's problem, the automated fix, the story, the business case, the scaling kit, and what I would test next.

The presentation, page by page02 / 07
The Partner's Problem: traditional insurance is complex and slow, shown as a three-step claim flow that erodes trust.
Weather Protection deck
Page 2 of 7
07What I learned

Lead with the moment

An insurance product reads as a list of mechanics until you attach it to one human moment. I led with the relief and let the parametric detail sit behind it, then built the whole thing as a kit a partner could reuse.

Next project

Worked at: Toptal, Cover Genius, Impact Trial Consulting, JPMorgan Chase; By proxy: Uber, Apple, Meta, SAP, Palo Alto Networks, Lyft, CrowdStrike, United Airlines, Grammarly, Booking.com, Sony, Monotype, Dragos, Sonatype, NoName Security, University of Miami.