Voltaic.
A brand identity for a home-battery company.
I built the whole identity on one mark: a yellow core held inside slate-gray brackets, drawn to show power moving from one home to the next.
I put the mark on the hardware: battery, inverter, and EV chargers in one slate-bracketed family, each badged Voltaic and edged in the same yellow.
The brief, and the idea I answered it with
The brief asked for a brand around three ideas: sustainability, empowerment, and innovation, for homeowners aged 35–55 and a younger 22–34 group. I answered with a single mark. The yellow core is built from a leaf, a lightning bolt, and a turbine; the slate-gray brackets around it stand for the grid, and the rounded corners read as power given and taken back.
I built one mark and applied it unchanged, from the logo to the printed utility bill.
- Role
- Brand identity & motion
- Tools
- Illustrator · After Effects · Photoshop
- Timeline
- 2024 · self-directed
- Deliverables
- Identity · logo reveal (MP4) · 7 brand slides · environmental
Building the mark
Three movements: the mark drawn on a measured grid, the type chosen to read from a phone to a billboard, and the mark set on a dark ground.
The mark, on a measured grid
I ran the system through four colorways, cream, Harmony yellow, Space violet, and Cerulian teal, then onto a wall charger at product scale.
Choosing the type
I set the headlines in Deuterium and the body in Allumi. The audience is a whole community, so I needed type that holds up at small sizes on a phone screen and at large sizes on a street-side board.
- Deuterium · display
- Allumi · text
- Medium → Black
The mark on a dark ground
The brand in use
Three ad scenes, a four-storey billboard, and a utility bill. The figures on it, 75 kWh, $27, and 4.5★, are the concept’s own, not real results.
I designed the homeowner’s statement to carry the numbers: 75 kWh given back to the grid, a $27 average monthly bill, and a 4.5-star grid-contribution score.
The bill is the last piece I designed. These figures are the concept’s own, not real results.
What it taught me
Voltaic taught me restraint: I drew one idea once, then held it steady across four colorways, a slide deck, the ads, a billboard, and the utility bill.